King, purveyors of the saccharine free-to-play money-generating pit that is Candy Crush Saga had a busy time in the headlines last week thanks to its legal shenanigans. The company has attempted to trademark the word Candy and has also tried to assert its ownership of the word Saga, which has put them at odds with indie developer Stoic, the studio behind Viking legend-themed RPG, The Banner Saga.
Back in 2011, I wrote something about a lawsuit between Bethesda Softworks and Mojang with the former claiming that the latter’s upcoming game “Scrolls” would confuse players into thinking it was somehow associated with its “The Elder Scrolls” series (more commonly known amongst gamers as Skyrim, Oblivion, and maybe the odd older title such as the far superior Morrowind). The King vs Stoic incident is similar, even down to the size of the companies involved.